Annoying and cowardly. Editors should hurry up and state the truth.

1. Your article is crap, bugger off.

2. Your article doesn't meet our criteria.

3. Your article has nothing to do with our publication topic.

4. I'm so insecure I don't want to publish an opinion that differs from mine.

5. 39k people might have found your story funny but I have no sense of humour.

6. Your article is so good I'm embarrassed to publish it here because it would show up my inferior work.