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This French Student Made Money Selling a Tin Full of Nothing

A mispronunciation amused French speakers the world over

Malky McEwan
4 min readMar 8, 2023
Source: Pexels

Montcuq is a small village in the south of France.

It has a castle, an artificial lake, and an Office de Tourisme.

Courtesy of TripAdvisor

Surprising — considering it has a population that would fit into an average-sized Travelodge.

Montcuq is set in the Midi-Pyrenees in the heart of the Quercy Blanc region and is as picture-perfect as a butterfly’s backside.

The town circles a natural butt in the earth with a castle at its centre.

Surrounded by rich agricultural land, touristy types with pockets full of pounds, dollars, and yen boost the farming economy.

It’s sleepy. It’s chic. It’s as French as a Gauloise cigarette.

Courtesy of Lot Tourisme Montcuq

It is also home to student entrepreneur Antoine Deblay

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Malky McEwan
Malky McEwan

Written by Malky McEwan

Born storyteller. Born curious. Fascinated with what makes people tick and how the world works. https://malkymcewan.medium.com/subscribe

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